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Database Management
Database Management is the process where we detect and correct bad or inaccurate records from your database. It involves correcting typos, spelling errors, removing duplicate details, inconsistent data, and basically making sure the data is useful to you.
Typically 30-50% of prospects records become ineffective each year according to Performance Marketing.
Keeping your company's database fresh and up to date is key to success, most databases are outdated within a year e.g. company relocating, key individuals either being promoted or leaving the company. We can ensure this knowledge and information doesn't get mislaid as a result. At AstraQom we go through the procedures that are necessary to ensure that your database is completely accurate:
- Removing duplicate entries to ensure that there is only one listing per company.
- Confirming that company is still trading.
- Verifying addresses are current.
- Validating the company's Contact Numbers.
- Checking that key contacts are still with the company, updating as required.
AstraQom check and update databases for customers across Ireland and the UK. Our agents contact your customers directly, to verify their details. This ensures that all your data is accurate, consistent and correctly formatted. An accurate database allows you to effectively engage with existing customers and prospective customers to deliver exactly what they need.
Our Database Management service will save your company money on your marketing budget. By cleaning your data before you start a campaign, the campaign will simply pay for itself by reducing postage costs for mailing.You can compliment this service with our brochure storage and fulfilment outsourcing facility.
Database management also improves customer satisfaction. When customers don't receive an important letter or their name is spelt wrong, they can feel undervalued by the company and may look to another provider.
Maintaining your database can be time consuming. Leave it to us! You simply supply us with a database or multiple databases of user data; we will convert the information into one easily accessible format and clean the data fields to maintain a concise structure.
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